ASH Report Highlights Vaping as a Crucial Tool for Smoking Cessation

ASH Report Highlights Vaping as a Crucial Tool for Smoking Cessation


The latest report from Action on Smoking and Health (ASH) underscores the significant role of vaping in aiding smokers to quit. This annual report provides vital insights into vaping trends, perceptions, and product usage, aiding policymakers and public health organizations in making informed decisions.

Key Findings:

Increasing Number of Smokers Turning to Vaping:

  • The number of adult vapers in Great Britain has risen to 4.7 million, a notable increase from 4.3 million in 2022 and 3.3 million in 2020.
  • Impressively, 2.7 million of these vapers (57%) have successfully transitioned from smoking, indicating the substantial impact of vaping on smoking cessation.

Decline in Non-Smokers Adopting Vaping:

  • The number of non-smokers taking up vaping has decreased, with only 1.1% of non-smokers identified as vapers, totaling 320,000 individuals. This represents a 9% reduction from 2022.

Opportunity for Smokers to Quit with Vaping:

  • 27% of current smokers (1.8 million individuals) in Great Britain have never tried e-cigarettes, indicating a significant public health opportunity.
  • Reasons for reluctance include concerns about addiction, safety, effectiveness, lack of information, and cost.

Addressing Misconceptions:

  • A concerning 39% of smokers believe vaping to be equally or more harmful than smoking. Additionally, 25% are uncertain about the comparative harm levels, highlighting the need for accurate information dissemination.

Implications for Public Health:

The ASH report underscores the substantial potential for vaping to contribute to the UK government's goal of a smoke-free generation by 2030. However, misinformation and misconceptions persist, hindering smokers from making the switch to vaping. Accurate information and guidance are crucial in providing smokers with the opportunity to explore vaping as a cessation aid.

Popular Vape Types and Flavours:

Refillable vapes are the most popular choice among vapers, accounting for 50% of users, followed by disposable vapes (33%), and pre-filled pods (17%).

Fruit-flavored e-liquids are the preferred choice for 47% of ex-smoker vapers, followed by menthol (21%) and tobacco (14%) flavors. This highlights the importance of a diverse range of flavors in aiding smoking cessation efforts.


The ASH report reinforces vaping as a powerful tool in the fight against smoking. While significant progress has been made, addressing misinformation and providing accurate guidance remains essential to ensuring that all smokers have the opportunity to explore vaping as a means to quit smoking. Accurate information dissemination will be key in achieving the UK's smoke-free generation goal.